There is no regulated definition of “clean.” Every brand, retailer, and organization has its own set of standards of their version of it—and we have always encouraged people to look for brands that match up with their own set of standards. We excluded many of the common ingredients buzzed about currently, including parabens, phthalates, mineral oils, petrochemicals, common allergens, formaldehyde and formaldehyde releasers, silicones, BHA, BHT, and over 1,000 other ingredients regulated by the European Union. 

More specifically with this lip balm, we wanted to make sure we weren’t using petrochemicals (like mineral oils), which are very common ingredients in traditional lip balms. Given these ingredients are fossil fuel derived, environmental concerns outweigh their benefits. Additionally, when used in excess, the ingredients can suffocate the skin, even causing damage to the skin barrier and disrupt the microbiome overtime

But we also believe what you put on the skin should be beneficial; you can simply find better ingredients to actively replenish the skin barrier with healthy lipids and antioxidants, as opposed to ones that just sit atop the skin.

And the high standards extend past the formulas. It’s also important to consider packaging. Our lip balm tube is housed in an Eco-Smart Resin © and is 100% recyclable with like materials. However, this material goes a step further: Eco Smart containers are a proprietary technology that enables plastic components to fully break down in biologically active environments, like landfills and marine environments. It is fully FDA-compliant and made in the USA. Our shipping boxes are made from 100% recycled paper and are fully curbside recyclable. 

And as always, our products are produced in a factory powered by 100% wind energy. 



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