Unlike other wearables, the Apollo harnesses the biological power behind our sense of touch. Just think about how good it feels to hug a loved one after a long day, or the pure bliss of snuggling with a doggo. Intuitively, we know touch is powerful—but there’s science to back it up too. When we experience touch, the touch receptors in our skin send signals to two areas of our brain—one being the somatosensory cortex, where we typify the touch (soft, rough, hot, cold, etc.) The other is our emotional cortex, where emotions and touch interface.
Touch also has a lot to do with our stress levels, as it stimulates our vagus nerve1—the main component of our parasympathetic (rest and digest) nervous system. Because the vagus nerve controls mood, immune response, digestion, and heart rate—it’s often thought of as the “breaks” of our stress response. And as the cherry on top, touch releases oxytocin, our “feel good hormone” which is linked to well-being and anti-stress effects2.