“It does matter, because when people wear pink lipstick, the pink lipstick can look completely different for each individual person,” celebrity makeup artist Allan Avendano tells mbg. “Some pinks can turn orange, some can turn bubblegum pink…It all depends on your undertone.”
However, like everything in beauty, the end-all-be-all is personal preference, as makeup is an art and not a science. If you like a shade of lipstick and it makes you feel good, that’s all that matters, undertones or not.
So while identifying your undertones can be helpful, don’t stress about it too much. Ultimately makeup should be fun—not a chore.